Vicki Simpkiss, Director of Human Resources

Vicki Simpkiss is the Director of Human Resources for United Restaurant Group. She started her employment with TGI Fridays as a server in the 80’s. In 1999, she was placed in the role as Regional Training Manager, where she developed an hourly training program for the franchise.

In 2005, Vicki was promoted to the role of Director of Humana Resources. She wears many hats in this role, which includes overseeing Manager Training and helps with developing great Managers and Leaders in our group.

Vicki attended J Sergeant Reynolds, where she studied to be a Paralegal.

In her spare time, she enjoys spending time with her many grandchildren!

Kathy Stevens, Chief Financial Officer

Kathy Stevens provides the bridge between operations and finance by having worked at all levels over her 26 years with United Restaurant Group. She believes that moving forward financially as a company only works when all levels are trained to understand the financial piece.

Kathy has mastered the different software platforms used throughout the company, whether at the corporate office, the store level, or used by the franchisor. Currently, she is working to integrate all platforms for seamless processing and training the general managers on financial processes and results to expand their knowledge base.

Kathy holds a Bachelor of Science from the College of William & Mary. When she is not digging through financial statements, Kathy enjoys reading, baking, and spending time with her family…if three teenagers can be coerced into spending time together.

Rob Stevens, Director of Marketing & Brand Standards

Rob returns to URG to build a new presence in the market for one of TGI Fridays strongest and most storied franchises. Starting his career with TGI Fridays, Rob has spent many years in operations of high-volume corporate restaurant concepts as well as holding high-level culinary positions in the country club world. For a decade and a half, Rob owned and operated a hugely successful catering company that was accompanied by two breakfast and lunch restaurant concepts. Most recently, he has consulted with URG to help reform operational standards coming out of the Covid era.

Rob has been married for 23 years and has three teenage children. He enjoys Cubs baseball, live music, and target shooting as his hobbies.